OPINION: Why Does Manitoba Hydro Spend Our Money On Ads?

Manitoba Hydro - Downtown Winnipeg

WINNIPEG, MB – With reports that Manitoba Hydro is requesting a massive 7.9% rate hike, it’s time to ask why Manitobans are having to pay such a huge price for Hydro’s mismanagement, and why they are spending our money on things like advertisements when they are so supposedly so strapped for cash.

After all, Manitoba Hydro has exactly zero competitors in the province, so it’s not like they need to get their brand name or message out to the people of Manitoba.

Despite having a total monopoly, and despite having a product literally everyone needs, Manitoba Hydro has been so horribly managed that the entire fiscal situation of our province is at risk.

At the very least, you would think they would look within their own operations before taking more money out of our pockets. That would just be common sense. And cutting ad spending would be a great place to start. They don’t need to be wasting money putting ads all over the place when we literally have no other option but to use the service they provide.

Cutting Manitoba Hydro ads wouldn’t fix everything, but it would be a step in the right direction towards a more fiscally responsible Manitoba.

Spencer Fernando, MyToba News

Spencer Fernando is a columnist and reporter for MyToba News. You can read more of Spencer’s writing at his website
Related Posts


  • Gorde says:

    It is one of the stupidest things this company has done–almost !!! I think dumber yet is promoting LED lights so we can use LESS hydro and then giving us 50 % off these lights every so often. Someone came around and actually GAVE me taps and water saving faucets to save on heating water. Are ALL their executives NDP ??????

    • Never vote NDP says:

      Yes, there is a lot of NDP Stink still left in Hydro and especially the School boards….PC’s can’t remove all that trash at once it has to be done with people that have brains and in a successful manor.

  • Ron says:

    I recall when Hydro was a lean, proud Crown corporation….something to be proud of. The present state of affairs is the result years of NDP meddling in decision making, skimming and just plain mismanagement. Why build dams to sell power at a loss ? Why build a Bipole 3 on the West side at double the cost , Oh yeah the East side to be designated an Unesco site……’s that going more than a decade later? We can bulldoze new roads on the East side which will bring all the littering, poaching and the usual abandoned vehicles, but not a 100 m wide corridor for a hydro line…give me a break.

  • Don says:

    Not only Hydro but Liquor & Lotteries as well, these 2 sponsor every event in Winnipeg and run ads in every magazine around and neither has any competitors . Makes no sense, they should be using all profits to help reduce MB deficit