More Manitoba-made food choices at local grocery stores
Buy Manitoba is excited to announce the introduction of 17 new companies to the shelves of Red River Co-op Food Stores in Winnipeg this week in celebration of their first birthday, with several more food companies following in the coming weeks.
“These 17 companies represent over 60 new products at Red River Co-op, making Manitoba made foods even more available to consumers,” says Jennifer Strath, manager of the Buy Manitoba program. “Our goal is to put more Manitoba food on Manitobans’ plates, and our new partnership with Red River Co-op is assisting us in making a huge leap in that direction.”
Along with the many other Manitoba made foods on the shelves, you will now find: Bessie’s Best; Bulldog BBQ Spices; Cornell Creme; Country Perogy Shop; Dairy Fairy; Danny’s Whole Hog; Greenbean Coffee Imports; Gunn’s Bakery; Jamore Real Fruit Spread; Rawnata; Neva Hydroponic Farms; Nutrich; Piccola Cucina; Prairie Flour Mills; Smak Dab Gourmet Foods; Yomm Beverages; Yummy Valley Foods.
“The slogan ‘You’re at home here’ is more than just a phrase on our marketing materials — it is our philosophy as a truly local company”, says Todd McNaughton, food division manager for Red River Co-operative Ltd. “We believe in supporting the communities where we do business and that includes support through programs like Buy Manitoba for local producers and processors who grow, raise and produce our food.”
Funded by the industry and the province, Buy Manitoba began as a public awareness campaign designed to encourage consumers to buy more processed and fresh Manitoba foods and has now evolved into helping businesses grow.
Carly Minish, owner of Smak Dab gourmet mustards, is one of the seventeen companies launching at Red River Co-op this weekend. “Buy Manitoba has been an especially important program for new companies like me, with advisers who have helped me navigate the ins and outs of running a food business. They are people who have been alongside me and have been really amazing advisers.”
“Having the opportunity to work with these small-scale food processing companies is extremely rewarding”, says Strath. “To assist them in reaching the next step is what it is all about.”
“The Manitoba Food Processors Association (MFPA), which administers the Buy Manitoba program, is a not-for- profit industry-run association that serves close to 300 members of all sizes”, says Dave Shambrock, MFPA executive director. “One of the key reasons we are keen on helping companies get established in the Manitoba market is that it prepares them to pursue markets in the rest of Canada and potentially export markets.”
Red River Co-op Food Stores celebrate their first birthday on Saturday, May 9 with Buy Manitoba food demos at all locations on both Friday and Saturday afternoon.
— Buy Manitoba